How To Use Pinterest for Marketing For Business in 2022? - Effective Step By Step Guide For Beginners
Pinterest is a great social platform where people go to find inspiration and ideas for their projects. It’s a great way to market your business because it’s highly visual, meaning that people are more likely to notice images than text. Pinterest can be used to attract new customers, convert them into leads and develop loyalty with existing customers. It gives you the opportunity to be creative and make great ads that will catch the eye of your target audience.
Table of Contents
Pinterest Marketing: How to Start
If you’re new to Pinterest, setting up a profile and getting started is easy. Otherwise, you may need to refresh your skills on how to maximize your Pinterest marketing efforts.
Create your business account
1. Your Website Url
2. Your business name
3. Add a profile photo
4. Add a cover photo
5. Add a bio
Start Pinning Content To Your Boards
The first thing you’ll need to do is create a few Pinterest boards for your business and then pin content to these boards. This will enable you to target specific audiences, which can benefit your SEO efforts.
You should also make sure that the pins themselves are varied in terms of what they’re about, so that users get a good idea of who you are and what kind of content they can expect from you in the future.
Tips on How to develop the right Pinning Strategy
1. Pin every day- Pinterest loves consistency & will reward you for that
2. Create 5 – 10 Pins For each post
3. Make sure you have at least 1 or 2 Videos! – Videos are in high demand
4. Pin to the most relevant board
5. Pin other Pins to your Boards – 20% Others & 80 % your Pins
6. Don’t spam the boards
7. Pin the same amount of Pins every day
Yeah, it does seem like a lot of work, but the good news is that you don’t have to this manually. You can easily automate Pinning using Tailwind App.
Tailwind IS NUMBER 1 Pinterest scheduling & analytics tool! It’s an official Pinterest partner, so everything that Tailwind will allow you to do is automatically approved from Pinterest.
We use Tailwind & couldn’t imagine working without it! – It saves us tons of time while increasing our reach.
Use Pinterest Pins as part of your social media strategy
Pinterest is a visual platform. It’s important to create visually appealing content for Pinterest because it can help you reach new customers and build your brand.
It’s also important to develop a solid social media strategy when using Pinterest for marketing. This includes posting on your own profile regularly and creating boards around different topics related to your business so that people can find what they are looking for easily on the platform.
Use Pinterest to market your business
Pinterest is a great platform for marketing. It’s the third most visited social media website and has over 500 million users.
Pinterest is a great place to find new customers because of its ability to attract customers who are interested in the products you sell, as well as those who may be looking for something similar but don’t know how they will go about finding it. It can also help build brand awareness by showcasing your company through content that engages your audience and helps them understand what makes your business unique from others in its field.
Optimize For Pinterest SEO
There are 3 main things you need to focus on when it comes to Pinterest SEO & Pinterest Marketing.
1. Pin Design - to get clicks and engagement.
2. Keyword Research - A proper keyword research will help you show your pins to more people.
3. Optimize board description, pin description with relevant keywords.
How to find keywords on Pinterest?
There are 2 ways on how you can find popular keywords on Pinterest.
Understanding Pinterest Analytics
Conclusion
By following the tips above, you can start to use Pinterest for marketing your business. It’s important to remember that social media is a tool and a means to an end. You shouldn’t expect it to do all the work for you! If your content is engaging enough then people will find it on their own and share it with others. So keep creating great content and don’t forget about other platforms like Facebook where many people already spend time every day.
