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The Ultimate Local SEO Checklist To Follow in 2022

Are you having difficulties ranking your business on Google? Do people have trouble finding you? We will help you change that by showing you the ultimate 2022Local SEO hacks we managed to put together as a Local SEO Checklist.

PS- At the bottom of the page, you’ll be able to download the short-form of the checklist & save it on your PC!

Without a doubt, 2022 is all about Local SEO, so let’s dive into the steps of the checklist.

Set up Google My Business

Setting up Google My Business will help you rank your business in the area you are serving.

PS – Below we are showing your an infographic where you’ll be able to see the statistics regarding Local searches & SEO. Please pay attention to that.

To set up Google My Business you have to:

1. Claim your listing

2. Verify your listing

3. Fix any duplicate listings

4. Add accurate data to your listings

5. Add photos, videos, products and updates

6. Add your website URL

7. Select the primary category for your business

8. Add your secondary categories

9. Add your address

10. Create unique Business Profile for each location

11. Add business hours

12. Showcase your best services and offerings

13. Update all of the changes you make regarding hours, new services, sales, etc

Submit Your Site To Local Directories

Use YELP, BING, YAHOO, LOCAL.COM to list your business. Also, describe your business & highlight why your business stands out from the rest.

Offer your potential customers problem-solving information!

Reach Out For Reviews

Kindly ask all of your customers to leave a review for the service they are getting or the product that they are buying from you.

When other people will be looking at your business they will first read the reviews so they have an idea of your professionalism.
One more thing to do, reply to all of the reviews or questions that customers may have.

Use Social Media

Make sure to use all of the Social Media Channels you can – Instagram, Facebook, Twitter, Linkedin.

First and most important, include a link to your website in the description.

Include the same business location you have on Google My Business.
To be successful on Social Media Channels, you’ll have to post fresh content regularly, as well as engage with other users.

Not to forget, interlink all of your accounts.

If the content you are posting is noticed on social media and people engage and share it, Google will rank you higher in the search results!

That’s our goal, isn’t it :)?

Target Local Keywords

Once you find the best performing keywords connected to your niche, you’ll have to localize them.

How do you make a keyword localized? It’s very simple – you just add the name of your city, region & phrases ”near me” , ”next to me” , ”close by”. Please remember that these are the best keywords to use since they are most valuable! All the people (your potential customers) are using them for online searches.

Optimize URL, Title Tag, Headers, Meta Description And Content

To win this Local SEO trick, you'll have to:

1. Include geographic keywords in each title tag – city, state

2. Make each title tag unique for each local page

– Put your local product or service keyword first, with your business name towards the end of each title tag. Remember that the goal is to display the most critical information first since your audience likely reads from left to right

3. Use attention-grabbing text & visuals

4. Make each meta description unique for every local business landing page

5. Make your meta description short – no more than 160 characters
Include your main keyword in the meta description

Set Up Your NAP

NAP is a mention that includes your business name, address & phone number. Citations are of a crucial meaning when it comes to Local SEO. Make sure to:

1. Always link to the right location page.

– If your business has multiple locations, place the website link on your citations to the corresponding landing page on your website.

2.Get rid of duplicated or incorrect NAP.

3. List your business on sites where your competitors are listed.c

Optimize For Mobile Search

More than 60% of the people searching for a local business will contact a business if they have a mobile-friendly site. 2022 SEO is all about the user experience. So, if your website is easy to navigate, has a well-optimized landing page including the correct business address, you are most likely to make sales!

Use this tool to check if your website is mobile friendly – Google Friendly Mobile Test

General SEO works great for creating brand awareness, driving traffic to your website & helping you pop at the first pages on the search results.

Having content that people engage with is perfect for any business.

Anyhow, you won’t be able to generate a lot of high-quality leads neither make a lot of sales if you’re a local business that tries to sell a product or a service.

What you have to do is use the keyword tools ( SEMRUSH, UBERSUGGEST, etc ) to find the best performing keywords related to the product/service you are trying to sell, then make that keyword LOCALIZED.

Conclusion

1. Makes your business more competitive on the market:

– If you start to implement all of the tips & tactics we are sharing with you in this post, you will be able to outrank your competitors! So simply focus on improving your local SEO rankings to notice a significant increase in sales.

2. People that search for a local business end up buying the product/service!

-A study shows that 88% of the people searching for a local business on their phones or computers end up visiting in-person & making purchases in less than a day!

3. People are using LOCALIZED Keywords more than ever before!

– 97% of the searches online are by people that are trying to find a local business – this is so powerful!

4. Happy customers, more excellent reviews!

– Reviews and testimonials mean a lot to people.
Showcase all of the excellent reviews your business got & build trust with the potential customers looking at your business.

Sources : BACKLINKO, HUBSPOT, BLUECACTUS

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