Latest SEO trends and predictions that will help you stay ahead of your competitors
The new year brings with it several new opportunities, and this includes the latest SEO trends & predictions for 2022 that will help you stay ahead of your competitors. As the search engine optimization (SEO) industry continues to evolve, it’s important to be aware of future trends and their potential impact on your organization’s success in the coming years. With that in mind, we’ve compiled an exhaustive list of SEO trends and tips for 2022 that will give you an edge over your competition going forward. Take a look!
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Better User Experience
Customer expectations are increasing every day. Everyone expects a fast, easy shopping experience while they’re searching for products online. User experience is more important than ever before because each click on your site is a chance to impress potential customers, which eventually leads to conversions. If they aren’t happy with what they see, they’ll leave – and probably never come back again. Your product has to provide solutions for their issues, or at least offer an affordable alternative.
Mobile traffic overtakes desktop traffic
By 2022, according to Statista, almost half of all internet traffic will be driven by mobile devices. This means that businesses looking to drive leads and sales should prioritize mobile-friendly websites and optimize their marketing messages for smaller screens. Additionally, marketers need to focus on creating intuitive user experiences across all devices. By removing unnecessary steps and including microcopy at every touchpoint – whether it’s in an email or on a landing page – businesses can create frictionless experiences that are tailored to their customers’ needs.
Voice Searches are rising
As people continue to search for answers on their smartphones, it’s becoming clear that voice search is a natural progression for consumers. Instead of typing How many ounces are in a cup? into Google, users can simply ask it out loud. This is especially helpful for smartphone owners with small screens or visual impairments who may struggle to type queries. By 2022, close to half of all searches on smartphones will be made using voice commands.
Here are 6 ways to optimize a website for voice search
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Video Marketing in your SEO strategy
92% of consumers use video in some way every single day. That’s why it is important to integrate video marketing into your organic search engine optimization strategy. The easiest place to start integrating video content into your SEO strategy is with videos on YouTube, which can rank well in searches. However, if you want a wider audience and more page views, consider uploading videos on other sites such as Vimeo or Wistia.
Website Accessibility
SEO and accessibility are both important aspects of running a successful website, and many people don’t realize that they go hand in hand. When you make your website more accessible, you improve your website’s search engine optimization, making it easier for web crawlers to index the content on your site correctly and helping you appear higher in search results pages.
What is accessibility?
Web accessibility means that all people, including those with disabilities, can access and use web content. When we talk about web content, we are talking about anything on a website that provides value—HTML text, images, video, Flash elements (see Web Content Accessibility Guidelines), and so on.
Ways to make your site more accessible
To help your search engine optimization efforts, it’s a good idea to make your site as accessible as possible. The quickest way to improve an inaccessible site is by simply making content more accessible. This can be done through a variety of simple changes.
First, use clear and descriptive text in all buttons and links; have text explain what will happen when users click on a particular link or button. Second, ensure that photos are described using alt text (as well as providing captions), which also helps screen readers read back descriptions of images to users who cannot see them—this helps both users with visual impairments and search engines see what images contain.
